Amazon AWS

AI Product Launch Campaign - AWS Q

It was a pivotal point for Amazon and AWS to make their mark in the generative AI conversations the rest of the industry was hoping to own. They needed to quickly move from unheard of product to household name ala other gen ai tools were starting to gain traction towards.

We worked across executive, product, marketing and brand teams to concept big, bold campaign platform ideas to introduce and excite not just developers -- but anyone interested in generative AI to pay attention.